Exploring The True Islamic Brand Attire with Special Reference to The Characteristics of Libas Al-Taqwa

Muslim consumers’ spending on attire and footwear has increased is expected to reach UDS402 billion by 2024. Driven the tremendous interest in modest clothing, Islamic fashion shows are booming all over globe. In Southeast Asia, Malaysia Fashion Festival held a national scale every year. However, current phenomenon of Muslimah based tabbaruj neglecting ethical value. Hence, this article aimed explore characteristics libas al taqwa that comply with true brand practices. A qualitative approach was employed gather information for study through textual analysis from Tafseer Quran, Hadis as references. The results demonstrate finding al-taqwa can be categortized into align teaching. This research complements conceptual contribution adding new knowledge understanding attire. Therefore, will bring benefit academic literature, create awareness among firms, consumers, well authority creating guideline firms.